Ari Applbaum

Ari has served as VP Marketing since 2016. In this role, he is responsible for the company’s marketing and communications strategy and implementation across all channels.

Previously, Ari spent a decade helping dozens of startups build marketing strategies and tell their story in competitive global markets. Most recently he served as Vice President of The Cline Group and President of Venture1st, overseeing digital and PR professionals in Philadelphia, New York and Tel Aviv.

Prior to that, as Vice President at New York-based Finn Partners, Ari oversaw the agency’s Israel technology practice. Before that, Ari served as Director of Israel Operations and Marketing & Communications Manager for an advocacy group.

He began his career at Ruder Finn Israel, consulting various startups and working closely with a Motorola Business Unit.

Ari holds an M.A. in Diplomacy and Security from Tel Aviv University and a B.A. in Communications and Journalism from The Hebrew University in Jerusalem.