AnyClip teams with LKQD to extend licensed content reach
Content marketing and media platform provider AnyClip is to partner with ad serving firm LKQD to develop a screen-agnostic premium video monetization solution.
The new solution is designed to connect advertisers and publishers with premium video content, extending the reach of AnyClip’s library of licensed content to smartphones, tablets, smart TVs, and other streaming devices capable of running over-the-top (OTT) content.
Explaining the need for such solutions, AnyClip said that over the past few years, consumers have migrated to a new set of devices for video consumption and that the proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, has led to an eight-fold increase in the number of mobile videos. In addition it believes that advertisers must identify and implement compelling experiences for hand-held devices to retain their share of voice.
LKQD’s HTML5 ad serving platform pairs with a video player to enable set-up and scalability for publishers, enabling them to reach their audience regardless of which screen they’re using. The partnership between AnyClip and LKQD is intended to allow publishers to incorporate licensed video clips into their content, while also monetizing through AnyClip’s advertiser relationships and dynamic, in-stream ad capabilities. It is also designed to provide programmatic verification of mobile inventory by industry leading brand analytics partners to ensure brand protection and provide inventory transparency.
“LKQD’s innovative team has built the perfect match for us as we expand our efforts to deliver premium, licensed content to advertisers, publishers and viewers,” commented AnyClip chief marketing officer Daryl McNutt. “Its mobile platform fits AnyClip’s vision of providing state-of-the-art video and content delivery across all devices. Merging LKQD’s valuable ad serving solution with our licensed content will further benefit our partners and customers.”
“Advertisers today can be overwhelmed by both the number of video producers creating content and the variety of devices on which those videos will be viewed,” added LKQD CEO and co-founder Brian DeFrancesco. “AnyClip’s commitment to premium content and its progressive leadership in programmatic selling makes them an ideal partner for LKQD’s Marketplace and buyers seeking quality programmatic inventory and impactful ways to reach their audience.”